NEW YORK, March 22, 2023 /PRNewswire/ — American Trade Group (AXNY Group), the trade chief in equipment design, licensing and manufacturing introduced immediately that it has acquired Big Propeller, an modern artistic providers and digital advertising firm based mostly in Miami, Florida. The acquisition will present American Trade Group with a devoted artistic company, serving to the corporate to streamline its advertising efforts, leverage the experience of selling specialists and artistic professionals in addition to keep consistency in messaging throughout its quickly rising portfolio of vogue and way of life manufacturers.
Co-Based in Los Angeles in 2015 by Mike Bodkin, Big Propeller has a confirmed observe file of making profitable advertising campaigns and artistic tasks for quite a lot of manufacturers, together with L’AGENCE, Warner Bros. Studios, Democracy (Kellwood), Everlasting Water, MeUndies, Sprayground, eighth Surprise Tea and Timex. As American Trade Group has made a number of acquisitions, licensing, and model expansions lately, this newly established partnership is a part of the corporate’s ongoing efforts to broaden its model portfolio and create a extra environment friendly and efficient strategy in direction of advertising.
It is a departure from the current acquisitions by American Trade Group as Big Propeller is a strong company not solely offering advertising providers, which fills within the lacking element of total enterprise technique, however this additionally consists of digital content material creation, video storytelling, net improvement, and business manufacturing leading to a complete turn-key advertising resolution for the corporate. Big Propeller will proceed to service its present consumer base whereas including to its consumer portfolio to service others and AXNY Group. This acquisition demonstrates AXNY Group’s dedication to put money into and bolster its advertising efforts of its manufacturers to proceed to construct model consciousness with the intention to drive prime line gross sales and bottom-line revenue to its key retail companions by each direct model help in addition to a licensing technique. Via this acquisition, each firms are higher positioned to help their present consumer base, speed up the expansion of their present manufacturers, and pursue new alternatives for enlargement and success sooner or later.
“We’re extraordinarily happy to welcome Big Propeller and their proficient group to the American Trade Group household. Our fixed quest for innovation, forward-thinking and enlargement has led us to this partnership, and we imagine that this acquisition shall be a game-changer for the way forward for our firm,” stated Alen Mamrout, CEO of American Trade Group.
“This acquisition will present us with the interior assets we have to help our frequently rising model portfolio. With Big Propeller’s experience in creating profitable advertising campaigns, we’re assured that we’ll obtain even higher success in our communications efforts and broaden our model portfolio.” stated Steve Velasquez, Chief Technique Officer of American Trade Group.
“This partnership will present our present shoppers with expanded alternatives by AXNYs relationships. We’re extraordinarily excited to start working with AXNYs present manufacturers and integrating our ecommerce advertising and artistic groups to help their progress” stated Mike Bodkin, Co-Founder & CEO of Big Propeller.
About American Trade Group
American Trade Group is an trade chief in equipment design and manufacturing. By facilitating distribution to main retailers globally for our proprietary manufacturers, customized non-public label manufacturers and unique licensed manufacturers, together with footwear, tech wearables, watches, jewellery, purses and vogue equipment, American Trade Group raises the bar by disrupting establishment pricing whereas staying on the forefront of tendencies. www.axnygroup.com
About Big Propeller
Big Propeller is a full-service advertising company with a holistic and agile strategy. We deploy a customized group of efficiency pushed digital advertising specialists to work as a seamless extension of every enterprise, propelling manufacturers to new heights. www.giantpropeller.com
SOURCE American Trade Group