Brightcove Launches ‘Advert Monetization’ Service for Media Purchasers, Establishes World Promoting Operations Staff

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The newly shaped staff and launch of an advert monetization service strengthens Brightcove’s dedication to offering media prospects with options to maximise their income

BOSTON — Brightcove (NASDAQ: BCOV), the world’s most trusted streaming expertise firm, at the moment introduced the launch of Brightcove Advert Monetization, a brand new bespoke service designed for media firms to raised monetize their content material. To complement the service, the corporate additionally created a brand new world promoting operations staff to assist media organizations and assist them maximize their promoting technique and income.

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“Promoting-supported streaming is a fast-growing, multi-billion-dollar enterprise we now have supported for a few years,” stated Marc DeBevoise, CEO of Brightcove. “As a valued accomplice to our media prospects, Brightcove Advert Monetization extends our dedication to offering them with the perfect services to energy their video content material, optimize their promoting technique, and now – for the primary time – actually drive and maximize their promoting income.”

Brightcove Advert Monetization builds on Brightcove’s lately introduced strategic partnership with Magnite, the world’s largest unbiased sell-side promoting platform. By the combination of Magnite and SpringServe, Brightcove now provides an promoting monetization service with end-to-end options for media firms to generate further income from their promoting technique.

Brightcove Advert Monetization will assist media firms notice most, measurable returns on promoting with actionable insights. The answer helps the monetization of dwell and video-on-demand (VOD) content material with improved yield optimization to fill unsold advert stock and enhance income. It contains client-side promoting insertion (CSAI) and server-side promoting insertion (SSAI) capabilities for internet gamers, iOS, Android and linked TV platforms. Brightcove Advert Monetization additionally seamlessly integrates into unbiased and present promoting servers, together with Google Advert Supervisor and FreeWheel.

Firms that make the most of the service will profit from the experience of Brightcove and obtain direct assist from its newly established world promoting operations staff. Below the management of David Beck, Chief Technique and Company Growth Officer, the brand new staff will seek the advice of immediately with purchasers to optimize their promoting technique, funds and content material. From onboarding to implementation and refining the technique, the staff will faucet into its deep insights and experience to assist prospects each step of the way in which, irrespective of the place they’re on their promoting journey.

Beck has appointed Michael Dorf as the primary Vice President of World Advert Operations to construct the staff and assist media firms monetize their content material. “Promoting is continually evolving and more and more difficult for a lot of media firms. Brightcove is decided to scale back the friction within the course of, making it simpler and extra worthwhile for our purchasers,” shared Beck. “To do that, we constructed a brand new professional staff. I’m excited to welcome Michael Dorf to steer our world promoting operations. His wealth of information and expertise within the media and promoting world will assist prospects higher ship the suitable advertisements to the suitable individuals to enhance supply and income.”

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Dorf is an skilled income operations chief with 15 years of expertise within the trade. He most lately labored at TelevisaUnivision because the Vice President of Income Operations, the place he efficiently rebuilt a cross-functional operations staff to assist direct and programmatic gross sales channels. Previous to that, he held varied senior management roles with FreeWheel, a Comcast firm, Condé Nast, and Maker Studios, a subsidiary of The Walt Disney Firm.

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About Brightcove Inc.

Brightcove creates the world’s most dependable, scalable, and safe streaming expertise options to construct a higher connection between firms and their audiences, irrespective of the place they’re or on which units they devour content material. In additional than 60 international locations, Brightcove’s clever video platform allows companies to promote to prospects extra successfully, media leaders to stream and monetize content material extra reliably, and each group to speak with staff members extra powerfully. With two Expertise and Engineering Emmy® Awards for innovation, uptime that constantly leads the trade, and unmatched scalability, we repeatedly push the boundaries of what video can do. Observe LinkedIn, Twitter, Fb and Instagram. Go to

Brightcove Launches ‘Advert Monetization’ Service for Media Purchasers, Establishes World Promoting Operations Staff

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Joseph J. Nuñez, Director of World Communications and Public Relations
[email protected]