How girls can entry the funds they should develop their companies

Colleen O’Connell-Campbell: It’s a very good time to take motion to get the assist it is advisable to succeed

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Small and medium-sized enterprise homeowners are certainly a part of the highly effective engine that drives Canada’s financial system, however they could be unintentionally leaving themselves out of the expansion that’s doable throughout a recession.  

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Small companies employed 10.3 million individuals in Canada, accounting for almost two-thirds of our complete labour pressure, in keeping with Statistics Canada in 2021. The “self-made nation” is a phrase I affectionately use as a reference to the CEO, founder, enterprise proprietor neighborhood that makes this statistic doable.

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Inside this neighborhood, we’ve a scientific variety, fairness, inclusion and belonging (DEIB) situation at extremely foundational ranges. Research, together with one by the Girls Entrepreneurship Information Hub, present that women-owned companies are much less prone to apply for loans from monetary establishments than small and medium-sized enterprises (SMEs) with no girls possession. This financing hole turns into much more pronounced with regards to funding from angel buyers and venture-capital corporations.

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Right here’s a framework I exploit as a information when the statistics usually are not in our favour despite the fact that girls entrepreneurs are a major piece of the Canadian financial equation: consciousness, reframing and neighborhood.


Let’s start by changing into conscious of the issue. The No. 1 barrier to development for ladies entrepreneurs is entry to the very gas of entrepreneurship: capital. Girls are 4 instances much less prone to entry funds than males, due to this fact, girls usually tend to depend on private sources of financing, comparable to financial savings or a private bank card, retained earnings from earlier companies and authorities assist.

If you’re counting on private sources of financing to fund development in your corporation, you possibly can apply for loans suited to your stage of enterprise. If you’re declined at first, proceed to ask for extra details about what it is advisable to do to get approval after which give attention to making the mandatory adjustments to reapply efficiently.

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Your pitch for funding is essential as a result of analysis means that bias exists within the interview course of. Current your corporation concept from a promotional commonplace and ask for what you want by presenting your best-case-scenario numbers.

At all times have your common figures on the prepared, however don’t lead with these. Go away them within the parking zone simply in case you want an alternate journey again dwelling.

Additionally, reframe danger mitigation questions that come up into development prospect discussions. Your finesse will develop as you proceed entering into your entrepreneurial energy.


Encompass your self with a community of mentors, fellow enterprise homeowners and professionals who can present recommendation and assist. I encourage enterprise homeowners to outline their budgets clearly and interact with paid professionals who can assist them within the borrowing course of comparable to an accountant or bookkeeper, and a banker.

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A community of mentors and friends that you would be able to lean on is invaluable within the enterprise constructing course of.

As a long-time runner, right here is one piece of life recommendation I imagine to be a common fact: Should you go away your self out of a race, you’ll by no means win. Even in at present’s present market, it’s a very good time to take motion to get the assist it is advisable to succeed.

Colleen O’Connell-Campbell is a wealth advisor with RBC Dominion Securities Inc. and creator of the I’m a Millionaire. So, now what? podcast. 


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