Partially one, we undergo Jeff Ferguson’s lengthy historical past in search advertising and marketing. Right here, partly two, we decide up with him beginning his personal company. Jeff defined how he was working at this arbitrage firm, and so they weren’t worthwhile for a decade, after which in a single day, he helped them turn into worthwhile, and so they had been making a ton of cash. However they didn’t do it proper, and ultimately, they took a significant hit. So he was provided a package deal to depart however picked up doing consulting throughout that point. He ran his company for ten years earlier than merging with Amplitude Digital.

He loves company life and doing his personal factor. He’s at a degree in life the place doing his personal factor and proudly owning his company is the place he needs to be. He does write quite a lot of content material; he shares quite a lot of recommendation on Twitter and Fb.

You’ll be able to be taught extra about Jeff Ferguson at Amplitude Digital and comply with him on Twitter @CountXero.

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