Oracle Cloud Infrastructure Helps Guitar Heart Tune its Enterprise for Elevated Buyer Demand

The world’s largest musical instrument retailer to enhance efficiency by greater than 30 % and over 40 % in knowledge platform financial savings by transferring its core methods to Exadata Database Service on OCI

AUSTIN, Texas, Jan. 19, 2023 /PRNewswire/ — Guitar Heart, the world’s largest musical instrument retailer, has moved to Oracle Exadata Database Service on Oracle Cloud Infrastructure (OCI) to fulfill buyer demand for brand spanking new on-line and in-store providers. By transferring its core methods to OCI, together with order administration, warehouse administration, demand forecasting, enterprise useful resource planning, and its ecommerce platform, Guitar Heart has seen efficiency enhancements of greater than 30 % and goals to save lots of greater than 40 % in knowledge platform bills over the following three years. Moreover, with its stock and catalog methods, ecommerce platform, and make contact with middle applied sciences now operating on OCI, Guitar Heart is ready to present improved response occasions to clients whereas providing new providers within the channel of their alternative.

Guitar Heart and its manufacturers make use of over 13,000 Associates throughout greater than 550 retail areas in america and on-line, providing new and used musical devices, leases, repairs, and classes to musicians of all ages and musical potential. The pandemic created two contrasting challenges for the retailer, as the worldwide lockdowns led to product provide and buyer demand challenges, and the next reopening sparked an enormous resurgence. Guitar Heart realized that its on-premises infrastructure wanted to be upgraded with a purpose to present the size, adaptability, and resiliency vital to make sure uptime and efficiently navigate these big swings in buyer demand. Because of this, the retailer determined to maneuver its infrastructure, customer-facing purposes, and mission-critical workloads to the cloud, and chosen Oracle Exadata Database Service on OCI for its scalability, safety, and skill to regulate capability based mostly on demand.

“The previous two years have been punctuated by huge fluctuations in buyer demand, making a ‘bullwhip impact.’ As we navigated the challenges, we realized that we would have liked to realize elasticity throughout our infrastructure in order that it could possibly be adjusted shortly based mostly on enterprise situations,” mentioned Ravi Balwada, CTO, Guitar Heart. “With OCI and its Exadata Database Service, we’re capable of function a extremely related, distributed cloud setting without having to re-platform our core methods. We have improved the effectivity of our methods and anticipate to have the ability to understand price financial savings of greater than 40 % – whereas delivering new providers and experiences to our clients.”

“Few industries have confronted extra upheaval over the previous two years than the retail sector, and retailers have needed to develop into extraordinarily resourceful to find new income streams to develop their companies,” mentioned Greg Pavlik, senior vp and CTO, Oracle Cloud Infrastructure. “Guitar Heart’s transfer to the cloud highlights the flexibleness and financial advantages that cloud applied sciences can ship.”

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Oracle Cloud Infrastructure Helps Guitar Heart Tune its Enterprise for Elevated Buyer Demand