Snack startup companions with main beer model on launch

Snack startup companions with main beer model on launchGREENSBORO, NC. — Sippin Snax Connoisseur Bar Snacks, a maker of seasoned peanuts and snack mixes designed to pair with wine, beer and cocktails, has partnered with Boston Beer Co. to launch Samuel Adams Boston Lager Craft Peanuts.

The product was developed as a part of the Samuel Adams Brewing the American Dream program, which was created in 2008 by Boston Beer Co. founder Jim Koch to assist meals and beverage entrepreneurs. Since its inception, Brewing the American Dream has collaborated with Accion Alternative Fund and different non-profit organizations to mortgage greater than $99 million to greater than 4,100 small enterprise homeowners within the meals, beverage and hospitality industries and supply teaching and mentorship to greater than 14,000 entrepreneurs, serving to to create or preserve greater than 9,000 jobs, in line with the corporate.

“Samuel Adams Brewing the American Dream was based on the idea that our passions are price pursuing and ought to be shared,” stated Jennifer Glanville Love, director of partnerships and collaborations at Boston Beer Co. “We’re so thrilled to be collaborating with Sippin Snax, a small enterprise that embodies that perception within the shareworthy and attractive snacks they craft. This particular providing, infused with the malty and hoppy notes present in our Samuel Adams Boston Lager, is a real reflection of the magic that may occur when passionate meals and beverage entrepreneurs are in a position to thrive.”

Sippin Snax hit the market six years in the past below the identify Hops and Nuts, served in breweries and wineries throughout the nation. Because the pandemic immediately shuttered such institutions, the enterprise was repositioned for direct-to-consumer and grocery retailer gross sales. The model’s assortment of seasoned peanuts contains Beer Salted, Chocolate Porter, Savree Herb, Winery Crimson and Lager ‘N Lime. An extra providing, Peppa Snax Craft Combine, combines roasted peanuts and miniature pretzels flavored with a mix of 5 peppers and recent hops, and honey hop sesame sticks. Every product is balanced to enhance a selected pour.  

“We’re excited to associate with Samuel Adams Brewing the American Dream to launch our latest product, Samuel Adams Boston Lager Craft Peanuts,” stated Melissa Wallace, founder and chief govt officer of Sippin Snax Connoisseur Bar Snacks. “We perceive the importance of progressive and attractive choices within the ever-evolving meals and beverage panorama. Sam Adams Boston Lager Craft Peanuts mix the wealthy, distinctive taste of Samuel Adams Boston Lager with the premium high quality and artisanal craftsmanship of Sippin Snax Connoisseur Bar Snacks. The result’s a very distinctive and scrumptious snack that completely enhances the consuming expertise.”

Sippin Snax Samuel Adams Boston Lager peanuts could also be bought on-line at and and might be accessible at choose retailers nationwide. 

Having fun with this content material? Study extra disruptive startups on the Meals Entrepreneur web page.