SONY MUSIC NASHVILLE (SMN) has named FRED RUBENSTEIN VP/Digital Advertising and marketing, efficient instantly. RUBENSTEIN will likely be answerable for overseeing the digital advertising workforce and main the technique, execution and implementation of social media and digital advertising campaigns throughout the SMN roster. As well as, he’ll concentrate on exploring new accomplice/platform alternatives. RUBENSTEIN will report back to SVP/Advertising and marketing JENNIFER WAY, and WILL relocate to NASHVILLE.

RUBENSTEIN was most just lately Sr. Mgr. Creator Acquisitions & Growth for AMAZON’s stay streaming service, TWITCH, the place he managed offers and accounts with billion-dollar firms and on-boarded new expertise from the music, gaming and sports activities areas. Previous to his function at TWITCH, he was a member of digital advertising groups at ELEKTRA MUSIC GROUP and ROADRUNNER RECORDS, the place he spearheaded digital campaigns for SLIPKNOT, STURGILL SIMPSON, TURNSTILE, TRIVIUM and extra.

WAY stated, “FRED is a extremely revered digital advertising government who isn’t afraid to interrupt the mildew to strive one thing new. He’s a pure chief and collaborator, and I’m trying ahead to including his contemporary, revolutionary perspective and broad digital experience into our advertising technique as we proceed to ship distinctive, memorable campaigns that amplify our artists’ voices and their music.”

RUBENSTEIN added, “I’m very excited to affix a workforce that’s already is already pushing the boundaries for his or her artists within the digital area. The imaginative and prescient and outlook that SONY MUSIC NASHVILLE has for being on the forefront of this area is tremendous thrilling, and I respect their belief in main that. I sit up for persevering with this mission by amplifying distinctive digital campaigns for, and with, our artists.”

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