Dr. Katie Lebel, a sports activities enterprise researcher within the Gordon S. Lang College of Enterprise and Economics, mentioned with the Toronto Star the WNBA’s plans to carry an exhibition sport in Toronto. 

Lebel stated curiosity within the ladies’s sport is excessive in Canada, noting will increase in WNBA viewership over the previous a number of seasons on a number of platforms. 

“Toronto wouldn’t have been chosen to host an exhibition sport right here if the WNBA didn’t assume they might promote a number of tickets.” 

A professor within the Division of Administration, Lebel researches gender fairness, sport fandom, advertising, and communications. She is an affiliated scholar at Tucker Heart for Analysis on Ladies & Girls in Sport and a member of the Nationwide Community for Analysis on Gender Fairness in Canadian Sport.