Startup launches back-to-basics tackle power bars

Startup launches back-to-basics tackle power barsSEATTLE — South 40 Snacks goals to face out in a sea of “chewy, floppy” protein bars with a crunchy nut-based providing that’s set to debut within the produce part of Kroger shops nationwide.

The Seattle-based model, created by Sahale Snacks co-founder and former president Josh Schroeter, has developed a line of bars formulated with 4 components and that includes complete almonds, cashews, hazelnuts, peanuts or pistachios with honey and different binding sweeteners. A combined nut bar combines almonds, peanuts, sesame seeds and hazelnuts.

“We prefer to name this the unique power bar as a result of that is what folks have been consuming hundreds of years in the past,” stated James Swinyard, head of promoting at South 40 Snacks. “Nuts, honey and fireplace. Increase.”

5 years in the past, South 40 Snacks initially launched with one merchandise, jumbo-size, roasted sunflower seeds sourced from a smallholder farm in Israel. Provide chain disruption amid the pandemic prompted the crew to broaden the model’s portfolio past the only product, which had gained reputation as the one seed of its type offered stateside.

“Folks say we’ve ruined all different seeds for them,” Mr. Swinyard stated, including that the product’s “clear label acquired us plenty of traction and constructed our retail technique.”

He famous the nut bars are a pure extension of the model’s give attention to simplicity and high quality components, constructing on the legacy of Mr. Schroeter’s earlier enterprise. Sahale Snacks, which was acquired by the J.M. Smucker Co. in 2014, is touted for placing a premium twist on the path combine and snack nut class.

“The components in our bars communicate for themselves,” Mr. Schroeter stated. “Grocers belief us to maintain our merchandise easy with out sacrificing high quality and style, and we’re excited to construct that belief with new buyers that recognize healthful components simply as a lot as we do.

“We wish buyers to have the ability to attain for a South 40 bar in the identical aisle as their apples and bananas. Fruits and nuts go hand in hand. Produce is a mainstay at Kroger. We’re excited to be part of that.”

Mr. Swinyard, who describes South 40 Snacks as a “taste-forward easy snack firm,” pointed to its “extremely differentiated” tackle a market awash with trending components reminiscent of “pea protein powder and crickets and mushrooms.”

“Persons are actually excited to have a whole-nut pistachio bar,” he stated. “Nobody has ever seen that earlier than.” 

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