Your marketing strategy requires higher simulations

Most companies are going through a extra demanding enterprise setting that features:

  1. Growing buyer expectations for improved high quality and quicker supply.
  2. Stronger rivals.
  3. Extra advanced services and products.

One consequence of this enterprise setting is shortening product cycles. On this setting, CIOs can champion enhanced simulations to cut back threat and advance the marketing strategy.

“We consider subtle simulations are important to make sure that firms obtain fast, high quality product growth,” says KeeyRyong Music, chief working officer (COO) at MORAI, a South Korean know-how firm that develops simulation platforms for a lot of industries and purposes. “We’ve seen firms flounder as a consequence of poor software program instruments, insufficient simulation design and uneven information high quality.”

Your marketing strategy requires higher simulations
credit score: MORAI

The advantages of enhanced simulations embody the next:

  1. Decreasing the price and elapsed time of product analysis and growth cycles.
  2. Simulating conditions which can be too harmful or costly to check in the actual world.
  3. Eliminating or lowering the price of constructing bodily prototypes.
  4. Reducing the manufacturing price of merchandise by lowering capital expenditures.
  5. Bettering product security, effectivity and reliability.
  6. Reducing working prices whereas bettering vitality effectivity and sustainability.
  7. Lengthening helpful product life.

At CES 2023, MORAI demonstrated an utility for verifying the security and reliability of autonomous autos. Because the variety of autonomous car producers has grown, the demand for its software program and companies has elevated. MORAI’s mission is to make the world safer with its best-in-class simulation platforms that assist researchers and producers check their merchandise successfully and rapidly. The simulation outcomes result in product enhancements.

“Having demonstrated the performance of our simulation software program via profitable tasks with main South Korean firms, together with Hyundai and Samsung, MORAI is able to develop to different nations,” mentioned KeeyRyong Music. “Our software program is interesting as a result of it bridges the historic hole between cost-effectiveness and superior simulation know-how.”

credit score: MORAI

MORAI differentiates its product within the simulation software program market by:

  1. Automating the model-building course of higher. MORAI can construct over 95 per cent of the mannequin via software program. Others obtain about 60 per cent and should full the remainder manually. The profit is lowered elapsed time and price.
  2. Providing simulations as a Software program as a Service (SaaS) on AWS. Others require an in-house computing setting. The profit to clients is entry to huge computing capability and avoiding important upfront prices in favour of a pay-as-you-go method.
  3. Incorporating extra environmental variables like climate into the simulation than rivals. This characteristic creates simulation outcomes primarily based on extra real looking situations which can be extra extensively relevant.
  4. Providing simulation software program customization companies. By comparability, most rivals solely provide software program configuration. Customization will increase the simulation’s worth to the client’s distinctive necessities.
  5. Including subtle verification instruments to verify the accuracy of its simulations. This characteristic builds buyer confidence within the simulation.
  6. Supporting greater constancy simulations than rivals the place wanted.
  7. Compatibility with rivals’ merchandise. The profit to clients isn’t forcing an instantaneous resolution about which simulation software program bundle to maintain.


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